Founded in 1991, the Character Group now sells toy collections in over 30 countries worldwide, and has proved hugely popular. Character are committed to the development, design and international distribution of quality toys and games and provide a large range of products for children of all ages and all interests. Today, toy collections such as Zhu Zhu Pets have become all the rage and with so many to choose from and collect, you can build your own family of hamsters without the mess or smells!