Flair began trading in the U.K. in July 1999. In a comparatively short period of time, the company has grown significantly to become a major, well-respected, player in the toy industry.
A small but professional team started Flair, with a proven track record for success. Key Flair personnel were responsible for launching Tomy and K’NEX in the UK.
Flair's core business is concentrated on heritage brands, art & craft and boys toys. Key Flair products include household names such as Sylvanian Families, Gormiti, Plasticine and Shaker Maker. Our toys are of the highest quality and are recognised as having longevity and enormous play value.
Award winning Flair toys include Plasticine, Morph, Sylvanian Families (won awards 6 times since 2006) Doodleez and Disney fairies. Aswell as these, Flair won its own award as the Toy Supplier of the Year in 2009.