Hasbro Games including Buckaroo and Connect 4 | Austins Department Store | Fast UK delivery Free for orders Over £50

Hasbro

Hasbro traces its origin to an enterprise founded in Rhode Island, in 1923 by Henry, Hilal, and Herman Hassenfeld, brothers who had emigrated to the United States from Poland. During the late 1930s the Hassenfeld Brothers began to manufacture toys, an extension of the company's line of school supplies. Initial offerings included medical sets for junior nurses and doctors and modelling clay. In 1952, the company introduced its still-classic Mr. Potato Head, the first toy to be advertised on television and in 1964, the foot-high action figure called G.I. Joe was unleashed and Hasbro’s profits soared. In the early 1960’s, the Hassenfeld Brothers became Hasbro and today they are the second-largest toymaker in the world, behind only Mattel.

From America's Action Hero to a plastic anthropomorphized potato to vehicles that transform into robots to the largest bird in the world, Hasbro toys are instantly recognized by millions of Americans. Hasbro makes G.I. Joe, Mr. Potato Head, and Transformers and owns licenses for Sesame Street characters. Thanks to numerous acquisitions in the 1980s and 1990s, it also makes Playskool and Romper Room preschool toys, Tonka trucks, Kenner's Nerf toys, and Cabbage Patch Kids, and has become dominant in the area of board games and puzzles through its ownership of Milton Bradley (maker of Scrabble and Parcheesi) and Parker Brothers (maker of Monopoly).

Hasbro believes in the value of play. To us, they’re more than just toys and games – they’re opportunities for your family to connect, learn and grow.