John Adams first started trading in 1967 and is synonymous with the development and marketing of innovative creative play products to children of all ages.
Following a successful heritage spanning 44 years, John Adams merged with Toy Brokers Limited in June 2009, as a result of a successful management buyout (MBO) of both companies. We now operate under one name, John Adams Leisure Limited.
The management team have a proven record of success and the company has grown significantly in recent years to become a well respected player in the toy industry.
The core business is focused upon heritage brands, arts and crafts, games, brain teaser puzzles, dolls, swimming aids and outdoor leisure.
Our brands include household names such as Rubik’s, Tiny Tears, Fuzzy Felt, Girls World, Ideal Games, Bema and Intex Pools. Many of our heritage brands featured in James May’s Toy Stories, and we are still benefiting from the publicity. Our products are of the highest quality and are carefully developed to offer enormous play value.