Soap was first used tens of centuries ago, but it was in Florence, that soap-making became a real profession. An alley in the heart of Florence still bears the name of the Via De Saponai (Soapmaker’s Street). In September 1945, at the age of 20, Dante Nesti started making soap in his own home with a small 50 litre cauldron. By 1947 his operation had become a reliable firm and today the Nesti Soap Works is one of the major plants in Europe producing soap by the classical cauldron method. The factory is proudly directed by Dante’s son, Roberto and his wife who with the help of their family have pursued a balance between innovation and tradition for the last 40 years. The Nesti Dante philosophy is “We shall always work to be the best, not the biggest” and that has meant that their beautiful, quality soaps are still made using the handicraft method - made with love and care.