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Sloggi Mens

In 1979, Triumph International developed the brand of Sloggi – a unique range of underwear that blended cotton with lycra giving a comfortable fit which retained its shape. Hugely popular with women the world over, it was decided that men should also benefit from this underwear sensation! So in 1986, the Sloggi men’s underwear range was launched offering best wearing comfort in a sporty, fashionable, ever-lasting style.

The standard line – Basic for Men – is a classic selection of men’s underwear styles to satisfy anyone’s requirements; from boxers and shorts to thongs and briefs, this line feels as good as it looks. Fresh designs soon lead to the introduction of other ranges in men’s underwear – Sloggi Duo, Sloggi Dandy – swiftly making bright colours and trendy cuts the trademark of Sloggi.

Sloggi Men provide classy and chic underwear for the man with taste, and it is about time that we gave our underwear the same status as we do the rest of our wardrobe. With Sloggi you know that you are buying a brand with a rich and inventive history, and one that is at the very forefront of underwear design and production. Beautifully made with superb fit and excellent prices, we think that Sloggi is a brand that is fully deserving of its status as the biggest branded brief seller in the world.