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Sloggi Underwear

1979 heralded the start of the “cotton revolution” and the birth of Sloggi. Triumph International developed the brand of Sloggi and it rapidly became one of their best sellers. Sloggi launched with a line of basic cotton underwear for women with the innovation of cotton spun onto lycra, giving a comfortable fit that retained its shape even after washing at 90 degrees. This innovative range of underwear was able to provide the comfort of the feel of cotton next to the skin and the shaping properties of lycra without resorting to corsetry tactics.This unique combination is what has made Sloggi one of the leading underwear brands in Europe today.

Starting out with its basics range of ‘Maxi, Mini, Midi and Tanga pants, the Sloggi’s range was expanded in 1986 to include undershirts and a range of bras. In 2004, Sloggi were the first underwear manufacturer to launch a line of product without elastic in them. These ‘original laser cut technology’ briefs called ‘Hot Hips’ were designed to eliminate visible panty lines by eliminating the elastic in the waistband and leg bands. More recently, Sloggi launched its Sensual Fresh range which offers twice the freshness of regular briefs thanks to Lycra fresh FX, the revolutionary thermo regulating, bacteria resistant microfiber. A collection of underwear guaranteed to give unrivalled comfort and freshness provided by soft waistbands and expertly formed bras in a sporty style.

Just how popular are Sloggi? Every minute, 550 are produced and a grand total of more than 1 billion have been sold! Join the masses and buy Sloggi underwear and find out for yourself what it’s like to have underwear that truly “fits like a glove”.