Benefit They're Real! Tinted Eyelash Primer
Benefit They're Real! Tinted Eyelash Primer additional 1Benefit They're Real! Tinted Eyelash Primer additional 2Benefit They're Real! Tinted Eyelash Primer additional 3Benefit They're Real! Tinted Eyelash Primer additional 4



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  • Free Delivery
    On orders over £50
  • Free Returns
    Risk free shopping
  • Family Run Business
    For nearly 100 years
  • Huge Range Of Products
    From top brands

Benefit Cosmetics redefines lash priming with They’re Real! Tinted Lash Primer takes priming to a whole new level of innovation: it’s a lash primer that tints, defines AND primes…beyond belief!

This mink-brown tinted lash primer works TWO ways: Worn alone, it tints and defines lashesfor a feathery, natural look. Worn as a mascara primer, it dramatically boosts length & separation.

While most mascara primers are white, Benefit’s they're real! tinted primer delivers eye-opening results with its high-performing mink-brown gel formula and custom ExtraFlex brush.

  • Full Size 8.5g
  • 89% said lashes had a natural look
  • 91% said it was soft enough to layer on mascara 6 hours later
  • 94% said it defined lashes
  • 92% said it boosted length, lift & separation

Manufacturer Code: EM25

Delivery Policy


To best serve our customers we offer the following Delivery guidelines:

  • All parcel orders are dispatched via Royal Mail.
  • Delivery is FREE* to UK addresses for parcel orders over £50.
  • Delivery is £3.95 for parcel orders under £50.
  • We aim to ship your goods on the day your order is received, up to 3pm, Monday to Friday.

Alternatively, if you order after 4pm or over the weekend your order will be dispatched the next working day. Although most customers receive their goods within 3-4 days, please allow up to 7 working days for delivery.

For the delivery of large items or packages over 4kg we will use Delivery Partners, a local, independent delivery company, to deliver these items. Please note that if we do send your order using Delivery Partners you will be asked for a signature at the point of receiving the delivery and this confirms that you are satisfied with the condition of the goods received.

*Free Delivery excludes Furniture & Carpet Orders.

We are unable to offer any international deliveries at the moment.


We want you to be completely satisfied with your order so we offer a no-hassle return policy:

You are entitled to cancel your order and return the goods within 14 working days for a full refund. You can do this by contacting us via our contact form or telephone on 01626 333444 quoting the order number supplied to you. You can then request a FREE returns label which will be sent to you to affix on the parcel you are returning. Finally take your parcel to your local Post Office for posting and ask for a proof of posting receipt. Your refund will be paid upon receipt of returned goods. This cancellation policy does not affect your rights when we are at fault – for example, if goods are faulty.  All returns must be in saleable condition.